keeping up with Covid-19, adaptability is the strongest weapon.
Lebanese merchants should adapt to their customer’s demands of speed, compatibility, ease of use and security all that with minimal human interaction.
Here are a few of the evolving technologies consumers are embracing:
1- Buyers prefer visual and interactive content over traditional formats.
Shoppable videos are ahead-of-the-curve, live interaction that provides in-disrupted engagement, and a smooth path from motivation to purchase.
2- With over half of all online purchases coming from a smartphone, retailers need to optimize for mobile, be sure your site works visually and functionally on all screens.
3- Fast & Easy Checkout Processes
Nothing drives customers away faster than slow checkout, especially online.
Provide one-page or one-click checkouts.
Implementing the latest payment and checkout solutions can increase sales and reduce cart abandonment.
4- An E-Commerce digital marketing company uses a variety of new tools and technology to develop personalized retargeting campaigns. Retailers should partner with a digital marketing company to avoid having to invest in the latest marketing tools that are always changing.
5- Tighter Website Security
Internet hacking is like the flu. It’s always lurking out there, and you never know when you’re going to get it. The difference is that in such cases a hack can be devastating and cost millions of dollars.
technology is not driving the way people shop. It’s the other way around. Shoppers want fast, convenient, personalized service whether in-store or online.
Merchants must balance between the technology that delivers the best experience to the customer while creating more efficiency in the back-end processes.
With technology evolving so quickly, it’s difficult to know the right systems to add. One way to reduce the risk is to work with an experienced digital marketing company. Their teams are aware of the latest software and solutions. They can steer you in the right direction, and yes you can contact Parallax and we’ll help you figure out all of the problem-solving we need to undertake together.