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Do You Need a Creative Agency for your Project?

For businesses serious about growth, assistance in the marketing and branding realm becomes essential. Choosing an agency depends on various factors, and here are key considerations to evaluate:

Branding Expertise:

  • Unique Brand Identity: Agencies excel in creating a distinctive brand identity, understanding what sets a brand apart.
  • Consistent Brand Image: They ensure coherence in brand messaging across all platforms.
  • Design Elements: Through color, typography, and imagery, agencies craft a brand persona resonating with the audience.

Web Development:

  • Visual Appeal: Agencies possess the skills to make websites visually captivating.
  • Functionality: They ensure a user-friendly and intuitive website.
  • Brand Development: For consumer-facing brands, agencies align the website with the brand’s essence.

Integrated Solutions:

  • Multi-channel: Agencies understand how a brand appears across different channels, providing a holistic perspective.
  • Beyond the Basics: Effective agencies help ideate creative ways to showcase a brand for maximum results.
  • Suite of Services: They cover various aspects, from marketing campaigns to digital strategies.

Customized Solutions:

  • Personalized Touch: Effective agencies build personal relationships to understand the brand both internally and externally.
  • Innovation: Creativity is key, with agencies utilizing all available resources for unconventional ideas.
  • Cost-consciousness: The best agencies consider costs when devising strategies, especially for startups.

The Parallax Difference: In essence, the difference lies in care. As designers, managers, and founders, Parallax takes an empathetic approach, treating clients as partners rather than transactions. Leveraging prior experience with world-renowned brands, we create bold brands that challenge the status quo and deliver impactful results.

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Lebanese stores switching to E-Commerce

keeping up with Covid-19, adaptability is the strongest weapon.

Lebanese merchants should adapt to their customer’s  demands of speed, compatibility, ease of use and security all that with minimal human interaction.

Here are a few of the evolving technologies consumers are embracing:

1- Buyers prefer visual and interactive content over traditional formats.
Shoppable videos are ahead-of-the-curve, live interaction that provides in-disrupted engagement, and a smooth path from motivation to purchase.

2- With over half of all online purchases coming from a smartphone, retailers need to optimize for mobile, be sure your site works visually and functionally on all screens.

3- Fast & Easy Checkout Processes
Nothing drives customers away faster than slow checkout, especially online.
Provide one-page or one-click checkouts.
Implementing the latest payment and checkout solutions can increase sales and reduce cart abandonment.

4- An E-Commerce digital marketing company uses a variety of new tools and technology to develop personalized retargeting campaigns. Retailers should partner with a digital marketing company to avoid having to invest in the latest marketing tools that are always changing.

5- Tighter Website Security
Internet hacking is like the flu. It’s always lurking out there, and you never know when you’re going to get it. The difference is that in such cases a hack can be devastating and cost millions of dollars.

technology is not driving the way people shop. It’s the other way around. Shoppers want fast, convenient, personalized service whether in-store or online. 
Merchants must balance between the technology that delivers the best experience to the customer while creating more efficiency in the back-end processes.
With technology evolving so quickly, it’s difficult to know the right systems to add. One way to reduce the risk is to work with an experienced digital marketing company. Their teams are aware of the latest software and solutions. They can steer you in the right direction, and yes you can contact Parallax and we’ll help you figure out all of the problem-solving we need to undertake together.

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Why Will the COVID-19 Crisis facing Lebanon Boost Digital Marketing in the Future?

The Corona virus crisis may seem like a huge threat to businesses and jobs as well as health, but digital marketing may in fact take a great leap forward as a result.

How does online working keep Lebanese 🇱🇧 firms going?

A central issue as Lebanon and other countries emerge from the emergency will be the economy. While a recession is all but inevitable, steps must be taken by our newly elected government to endure that in due course, people will be able to return to their jobs and firms and hopefully start the recovery.

That is far from the whole story, however; The usefulness of acting remotely has not just applied to the workplace, but with a growing number of people finding that it equally applies to their lives as a whole:

  • Ordering everyday shopping online is a practical alternative to venturing outside and enduring queues at busy supermarkets.
  • Non-essential goods and services can be bought online, With e-commerce apps &websites. 
  • The internet can provide a source of entertainment while others are not available.
  • The internet – especially social media – is increasingly a useful tool for staying in touch with friends and family who cannot be visited in person.

How do we respond in the short term?

If ever there was a time for digital marketing to come to the fore, it is now. 

Billboards and other outdoor media ads, that would usually have been seen by thousands now stand beside empty streets.

In the meantime, with so many more people online and for longer, the chances of seeing ads on social media or interacting with content marketing are greater.

There are some obvious targets your businesses should focus on, with many goods in greater demand just now:

  • Social media – as this will be all-important for maintaining links
  • Websites with e-commerce content, will get more popular among Lebanese businesses. 
  • TV or Radio marketing – a bit costy but still works depending on your marketing plan.  

What legacy will this bring?

Of course, when the restrictions are lifted the initial reaction of many will be to jump offline and do things that they couldn’t before – visiting friends and family, visiting theaters, returning to pubs, restaurants, sports grounds, places of worship, gyms and cafés. However, marketers should be aware that many economists expect the recovery to be gradual, rather than a strong rebound.

That also means the marketing strategies that will apply to the crisis will become obsolete.

However, it is likely that for many, using the internet more for shopping, gaming, keeping in touch and other activities will have become something of a habit.

In addition, it could well be that consumers emerge from the crisis with some very different priorities, values and attitudes – all of which could impact how they want to spend their time and money.

The growth of e-commerce and the use of the internet has already been a major feature of life and economics, but this crisis may serve to accelerate that growth.

How can PARALLAX help?

At Parallax, we are already seeking to help clients with extra discounts and offers to help them through the crisis period. But we can also help firms in the longer run to help develop tailored digital marketing strategies to suit them and their customer bases. This includes updating and upgrading strategies to help adjust to changing customer demands.

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4 Reasons why Lebanese companies must finally have a proper social media strategy

It’s hard to imagine that there are still businesses in Lebanon who don’t appreciate the power that digital marketing and social media offers.

new businesses wants to get discovered or existing businesses needs to expand or increase sales, but they don’t want to invest the time or money in a proper social media strategy.
Not having a successful social media strategy, or having an unsuccessful one can really damage your business.

1. Social Media Is The Most Cost Effective Way To Target Your Potential Consumers Online.
What if I told you that our agency routinely sees highly targeted website traffic from Facebook for as little as $.10 per click?
The average cost per click on Google Adwords can be between $1 -$2, so you would be paying up to 20x more in some cases.
The targeting parameters professional social advertising offers are so detailed that with the right recommended strategy you can get great exposure with even the most Lebanese niche audiences.

2. Your Consumers Expect Access To The Brand Or Business.
Did you know that the average Lebanese person checks his phone approximately 150x per day, and checks his social media platforms (Facebook-Instagram) 14x per day?
It’s estimated that 67% of consumers in Lebanon now turn to social media apps as away to get customer service and prefer to use social media rather than the telephone to contact brands for such interactions.
With this expectation of access and responsiveness, not having a professional social media presence could cost you customers and revenue.

3. Social Media Boosts SEO (Search Engine Optimization)
Distribution of your content through a solid social media strategy helps attract more users to your website, helps generate social signals and demonstrates authority, all of these factors are correlated with better search rankings.

4. Better Customer Retention
With an effective social media strategy, you can influence your business through high quality customer service, customer sentiment analysis and social advertising to specific segments of your customer base.
Without social media presence, you’re likely missing out on some key tactics that can help keep your customers engaged, happy and continuing to do business with you.

There you have it, four solid reasons why not having a solid professional social media strategy can actually hurt your business.
While social media marketing is something that takes a lot of time and practice to do right, social media marketing drives business value.

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What Your Logo Says About Your Brand

Your logo can say quite a bit about you.
It can tell customers if you’re loyal, modern, hip, earthy, playful or fun. It can give your brand personality.
You probably personalize most elements of your organization from your website to your letterhead with your logo.

There are many graphic designers out there who will happily create a logo for you in a matter of minutes.

In fact, there are even automatic logo generators where you simply insert your company name and industry and press go you don’t even need to talk to a human being.

But what does an ad hoc logo really say about your company?
Does it convey that you care and put effort into your work?
or does it say, “I do things quickly just to get them crossed off the list”?

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