Tag: lebanese businesses

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Do You Need a Creative Agency for your Project?

For businesses serious about growth, assistance in the marketing and branding realm becomes essential. Choosing an agency depends on various factors, and here are key considerations to evaluate:

Branding Expertise:

  • Unique Brand Identity: Agencies excel in creating a distinctive brand identity, understanding what sets a brand apart.
  • Consistent Brand Image: They ensure coherence in brand messaging across all platforms.
  • Design Elements: Through color, typography, and imagery, agencies craft a brand persona resonating with the audience.

Web Development:

  • Visual Appeal: Agencies possess the skills to make websites visually captivating.
  • Functionality: They ensure a user-friendly and intuitive website.
  • Brand Development: For consumer-facing brands, agencies align the website with the brand’s essence.

Integrated Solutions:

  • Multi-channel: Agencies understand how a brand appears across different channels, providing a holistic perspective.
  • Beyond the Basics: Effective agencies help ideate creative ways to showcase a brand for maximum results.
  • Suite of Services: They cover various aspects, from marketing campaigns to digital strategies.

Customized Solutions:

  • Personalized Touch: Effective agencies build personal relationships to understand the brand both internally and externally.
  • Innovation: Creativity is key, with agencies utilizing all available resources for unconventional ideas.
  • Cost-consciousness: The best agencies consider costs when devising strategies, especially for startups.

The Parallax Difference: In essence, the difference lies in care. As designers, managers, and founders, Parallax takes an empathetic approach, treating clients as partners rather than transactions. Leveraging prior experience with world-renowned brands, we create bold brands that challenge the status quo and deliver impactful results.

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Lebanese stores switching to E-Commerce

keeping up with Covid-19, adaptability is the strongest weapon.

Lebanese merchants should adapt to their customer’s  demands of speed, compatibility, ease of use and security all that with minimal human interaction.

Here are a few of the evolving technologies consumers are embracing:

1- Buyers prefer visual and interactive content over traditional formats.
Shoppable videos are ahead-of-the-curve, live interaction that provides in-disrupted engagement, and a smooth path from motivation to purchase.

2- With over half of all online purchases coming from a smartphone, retailers need to optimize for mobile, be sure your site works visually and functionally on all screens.

3- Fast & Easy Checkout Processes
Nothing drives customers away faster than slow checkout, especially online.
Provide one-page or one-click checkouts.
Implementing the latest payment and checkout solutions can increase sales and reduce cart abandonment.

4- An E-Commerce digital marketing company uses a variety of new tools and technology to develop personalized retargeting campaigns. Retailers should partner with a digital marketing company to avoid having to invest in the latest marketing tools that are always changing.

5- Tighter Website Security
Internet hacking is like the flu. It’s always lurking out there, and you never know when you’re going to get it. The difference is that in such cases a hack can be devastating and cost millions of dollars.

technology is not driving the way people shop. It’s the other way around. Shoppers want fast, convenient, personalized service whether in-store or online. 
Merchants must balance between the technology that delivers the best experience to the customer while creating more efficiency in the back-end processes.
With technology evolving so quickly, it’s difficult to know the right systems to add. One way to reduce the risk is to work with an experienced digital marketing company. Their teams are aware of the latest software and solutions. They can steer you in the right direction, and yes you can contact Parallax and we’ll help you figure out all of the problem-solving we need to undertake together.

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