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For businesses serious about growth, assistance in the marketing and branding realm becomes essential. Choosing an agency depends on various factors, and here are key considerations to evaluate:

Branding Expertise:

Unique Brand Identity: Agencies excel in creating a distinctive brand identity, understanding what sets a brand apart.
Consistent Brand Image: They ensure coherence in brand messaging across all platforms.
Design Elements: Through color, typography, and imagery, agencies craft a brand persona resonating with the audience.

Web Development:

Visual Appeal: Agencies possess the skills to make websites visually captivating.
Functionality: They ensure a user-friendly and intuitive website.
Brand Development: For consumer-facing brands, agencies align the website with the brand’s essence.

Integrated Solutions:

Multi-channel: Agencies understand how a brand appears across different channels, providing a holistic perspective.
Beyond the Basics: Effective agencies help ideate creative ways to showcase a brand for maximum results.
Suite of Services: They cover various aspects, from marketing campaigns to digital strategies.

Customized Solutions:

Personalized Touch: Effective agencies build personal relationships to understand the brand both internally and externally.
Innovation: Creativity is key, with agencies utilizing all available resources for unconventional ideas.
Cost-consciousness: The best agencies consider costs when devising strategies, especially for startups.

The Parallax Difference: In essence, the difference lies in care. As designers, managers, and founders, Parallax takes an empathetic approach, treating clients as partners rather than transactions. Leveraging prior experience with world-renowned brands, we create bold brands that challenge the status quo and deliver impactful results.

It’s hard to imagine that there are still businesses in Lebanon who don’t appreciate the power that digital marketing and social media offers.

new businesses wants to get discovered or existing businesses needs to expand or increase sales, but they don’t want to invest the time or money in a proper social media strategy.
Not having a successful social media strategy, or having an unsuccessful one can really damage your business.

1. Social Media Is The Most Cost Effective Way To Target Your Potential Consumers Online.
What if I told you that our agency routinely sees highly targeted website traffic from Facebook for as little as $.10 per click?
The average cost per click on Google Adwords can be between $1 -$2, so you would be paying up to 20x more in some cases.
The targeting parameters professional social advertising offers are so detailed that with the right recommended strategy you can get great exposure with even the most Lebanese niche audiences.

2. Your Consumers Expect Access To The Brand Or Business.
Did you know that the average Lebanese person checks his phone approximately 150x per day, and checks his social media platforms (Facebook-Instagram) 14x per day?
It’s estimated that 67% of consumers in Lebanon now turn to social media apps as away to get customer service and prefer to use social media rather than the telephone to contact brands for such interactions.
With this expectation of access and responsiveness, not having a professional social media presence could cost you customers and revenue.

3. Social Media Boosts SEO (Search Engine Optimization)
Distribution of your content through a solid social media strategy helps attract more users to your website, helps generate social signals and demonstrates authority, all of these factors are correlated with better search rankings.

4. Better Customer Retention
With an effective social media strategy, you can influence your business through high quality customer service, customer sentiment analysis and social advertising to specific segments of your customer base.
Without social media presence, you’re likely missing out on some key tactics that can help keep your customers engaged, happy and continuing to do business with you.

There you have it, four solid reasons why not having a solid professional social media strategy can actually hurt your business.
While social media marketing is something that takes a lot of time and practice to do right, social media marketing drives business value.

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